6 Practical Tips to Improve Your Domain Reputation
Domain reputation and IP address are the two things that decide the fate of every email you send to your customer. Thus, if you don’t have a good domain reputation and IP score, all the mails that you send might start landing in the spam box of your customers. So, to help you out, we are sharing with you six practical tips that you can use to improve your domain reputation and ensure your emails never land in the spam box of your customers again. Slow Down The first thing that you can do to improve your domain reputation and improve your email delivery rate and the open rate is to reduce your frequency of sending emails. Sending a large number of emails when your domain reputation is very low can make you appear as spam to ESPs. Similarly, people might not even engage with your mails and move your emails to the spam box. So, to avoid these issues, keep two things in mind: Don’t spam people’s inbox by sending lots of emails. Optimize your contact list to send emails to only those people...